BabSNU, with Seoul National University holding the majority stake, excels in developing outstanding products by leveraging intellectual assets from academic-industry collaboration. Specializing in phytoceutical materials sourced from plants, particularly high-quality soybeans from Pyeongchang, the company introduces health-focused products, including the renowned “YakKong DuYu” (Soybean Milk).

At BabSNU, our vision is rooted in a commitment to promoting customer health through high-quality phytoceutical materials and branded products. Guided by Seoul National University’s Nutrigenomics lab research, we strive to create healthier materials and products that contribute to the well-being of our consumers. Our mission is to be a leader in the industry, showcasing the benefits of academic-industry collaboration, delivering excellence in health-focused innovations.

BabSNU stands out for its collaboration with the Gangwon Provincial Agricultural Research and Extension Services, cultivating and harvesting soybeans in the pristine region of Pyeongchang. This strategic partnership ensures a supply of carefully managed soybeans, emphasizing the company’s commitment to product quality and customer health.

‘BabSNU cares about your health.’ This simple yet powerful statement encapsulates our core philosophy, emphasizing our dedication to prioritizing the well-being of our customers and delivering health-focused products and solutions.